Support internal marketing department with videos.
Challenge.
A company’s internal marketing department is well positioned when it comes to social media. The content is aligned with the CI and the strategy has clear goals that are pursued with an elaborated content plan. What is missing are high-quality moving images that show the products in action. Here, the department lacks time and the necessary equipment.
The Goal.
Gain attention with video content.
Solution.
Three videos per week are a perfect complement to static content. Moving images achieve a higher reach and always attract the attention of users. Since video content often exceeds the capacity of in-house marketing departments, it is often worthwhile to outsource it to external providers.
In this case, videos with DIY ideas and instructions are perfect for presenting the products. Reels, TikToks, Ads and product videos for the website are created from a single source.