Creating trust
through social media.
Challenge.
A brand wants to conquer the German market with its existing product range. Content that highlights the added value should convince the target group to buy and retain them in the long term. Instagram serves as a new sales channel.
The Goal.
Develop Instagram as a new sales channel and quickly build up a high reach.
Solution.
Building trust in the products – this is the key to achieving new sales through Instagram. With the help of an elaborated strategy, the appropriate content plan and appealing content, this goal is achieved. Important information from the website is mirrored on the platform. A coherent design that matches the brand strengthens brand awareness.
Campaigns are developed together with an influencer agency that also specializes in family topics. Regular postings and UGC from well-known mom accounts strengthen trust in the brand.