From follow to
website visit.
Challenge.
Although new followers are added daily on Instagram, they do not engage further with the product. There are few interactions and hardly any website visits through Instagram. Research shows that the target group is very interested in activity ideas for their children.
The Goal.
More website traffic through Instagram.
Solution.
Every two weeks, activity sheets are made freely available for download. These are branded with the brand’s mascot to strengthen the bond. This is complemented by the regular publication of blog posts. Every week there are exciting topics such as what to do on rainy days.
On Instagram, the promotion of this content takes place. This is how followers:inside learn about the blog and the freebies on the website. The promo posts are a fixed part of the content plan and through a direct link via the link tree, they are quickly and easily accessible. Since the blog posts are also wonderfully suited for Pinterest, the content can be easily recycled here.